Bulacan is set to experience a different kind of fiesta this 2025—not just filled with fun and entertainment, but also with lessons on financial empowerment. This August until September, BDO Unibank brings its well-loved BDO Fiesta series to the heart of Central Luzon, making stops in several Bulacan towns to celebrate with the community.
The campaign, which stands for FIESTA: Financial Information and Education para sa Simpleng Tulay sa Asenso, goes beyond the usual festivities. It blends kasiyahan, kaalaman, at komunidad, reminding Filipinos that managing money wisely can be both enjoyable and impactful.
The series kicks off on August 30 in Bocaue at the Covered Court, Northville 5 from 9:00 AM to 12:00 NN. It continues on September 5 in San Rafael at Victory Coliseum, Barangay Sampaloc, followed by another stop on September 12 in Paombong at the Basketball Court of Barangay Poblacion, both running from 9:00 AM to 12:00 NN. The highlight of the celebration will be the Grand BDO Fiesta on September 20 at SM Baliwag, where locals can visit from 10:00 AM to 3:00 PM for account opening and product inquiries, capped with a Thanksgiving Mini-Concert at 3:00 PM.
Unlike ordinary community events, BDO Fiesta is designed to be both festive and educational. Attendees can look forward to lively performances, interactive games, celebrity guest appearances, and exciting giveaways. Beyond the fun, the event provides easy-to-understand financial education, offering practical money tips that can guide families and individuals in saving, budgeting, investing, and planning for their future.
In recent years, BDO Fiesta has traveled across the Philippines—from the Ilocos Region and Negros Occidental in 2024, to Davao and Bicol earlier this 2025. Now, Bulacan is the next stop, proving the bank’s commitment to reaching more Filipinos and making financial literacy accessible wherever they are.
At its core, BDO Fiesta is more than a roadshow—it is BDO’s way of saying, “We are here, we are present, we are part of the community.” By bringing banking closer to the people, the initiative helps Filipinos build stronger financial foundations while celebrating the unique spirit of every community it visits. As Bulacan gears up for its turn in the BDO Fiesta 2025, locals can expect not just a lively event, but also an opportunity to learn, connect, and take charge of their financial future—proving that a fiesta can truly be a bridge to asenso.(MJ Espena)
